Department for Environment, Food & Rural Affairs

Role - Lead user researcher

Led a research team mapping the end-to-end journey of food imports from the UK to Ireland post-Brexit.

How?

  • Stakeholder workshops

  • 30 discovery interviews with 3 different types of user

  • Top tasks survey with 500 participants

Impact

The creation of a new digital service to help food importers move perishable goods between countries.